Search and Social Media Together Forever

Search and Social Media Together Forever

Online search and social media go hand in hand in the same way as on and off line marketing.

Research from both Group M search and comScore found consumers frequently use social media in addition to online search to make purchase decisions.

Buyers who convert online use both search and social media with 48% of consumers using a combination of resources. When consumers were exposed to branded search results and information about the business on social media, search click through rates went up by 94%. The study also found that the top four social media resources consumers consider when making purchase decisions are: review sites, Facebook, video sharing sites like YouTube, and Twitter.

This research validates the need for a businesses to focus a portion of their marketing efforts to social media platforms like Facebook and Twitter, as well as online reputation management, in addition to just search engine marketing . This combined tactic will help them create a total web presence and reach more consumers online.

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